CASE STUDY
Njuta Ute (Swedish for Enjoy Outside) sells quality outdoor toys for kids: swings, go-karts, trampolines, balance bikes from their showroom and webshop. The owners built something real: hands-on service, products you can test, see, and feel before you buy. Studio la Porte stepped in to shape a full brand identity and webdesign around what makes them different: craftsmanship, trust, and a physical showroom customers can walk into.
Industry:
Outdoor toys and sport equipment
Launch:
Spring 2025
THE CHALLENGE
The founders had an idea and a product. What they didn’t have yet was a brand. Building one from scratch is hard enough. Doing it in a new country, without knowing who to trust for branding and web design, is challenging. They needed someone who understood both the Swedish market and how to shape a business from the ground up. Luckily, that’s exactly where Studio la Porte and Njuta Ute found each other.
THE APPROACH
We started from the foundation, with a strategy session. Who is Njuta Ute really for? And what do they feel when they walk into that showroom? From there, a brand identity took shape around the things that matter most: quality, freedom, playfulness. A brand that is inspired by the outdoors and the elements.
THE RESULT
Njuta Ute now has a brand that matches what they’ve always delivered in person. Friendly, trustworthy, built to last. The webshop reflects the same quality customers feel in the showroom: easy to browse, easy to trust. The showroom experience and online presence are now one cohesive whole.
The founders can now point to their brand and say: this is us. And with a new identity in place, they’re ready to grow, from outdoor play into new categories, without losing what made them different from day one.
“Starting a business in Sweden is exciting, but there’s a lot involved, such as a website and webshop. But how and where do you find the right person? I happened to come across Chantal on Instagram. Her profile immediately gave me a good feeling, and that feeling was right. We had a few meetings face to face and via Zoom.
From start to finish, Chantal handled everything very neatly, professionally, seriously, and creatively. We were and still are very happy with the result. She is still very helpful with any questions we have along the way. She also has an eye for detail and thinks along with us very well. I can recommend her to anyone, regardless of their industry, because she is very knowledgeable and versatile.”
– Harma
Co-Founder Njuta ute