BRANDING dONE RIGHT

Branding that embodies you. Attracting the right clients.
A brand that hits home.

Shaping memorable brands through
strategy, purpose and refined design

Building a brand isn’t about creating something pretty. Branding goes deeper than that, every touchpoint in the customer journey has to make sense. Your visual appearance, tone of voice and how people feel about your brand – it should all be aligned.

Together we’ll bring your vision into reality by merging strategy and branding: resulting in a brand identity that feels like you. You only get once chance to make a good first impression: let’s make sure it’s an unforgettable one.

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The power of branding

01 – get valued for what your are
Your brand gets judged in seconds, if not split seconds. Strategy, positioning and refined design help you to increase reputation, value and revenue. Take back the narrative.

02 – a strong, distinctive position
A strong brand catches eyes and wins hearts. It helps you stand-out, directly speak to your ideal client and increases brand recognition. This is where you stop competing on price only.

03 – create a sense of belonging
Branding helps you to create a world. It reflects a feeling, a lifestyle. Something your audience want to be part of. The better the branding, the better the connection and desire to belong into your (brand) world will be.

The process

In a (re)branding project brand strategy, creative direction and a visual identity are split up in 3 clear stages. All three phases shape one, cohesive brand. Rooted in strategy, shaped with purpose and brought to life through refined, design. Tailor made, always.

ONE / brand strategy

Strategy is the foundation of your brand. To get to know you and your business we schedule a online strategy session to dive into your story, values, target audience, positioning and more. This helps us to get clarity and direction to build the brand up from a solid foundation.

*The essentials covers light strategy through a questionnaire. Full brand experience includes a strategy deep dive session.

Your story • Vision & mission · Target Audience · Competitors · Core Values · Positioning • Brand personality · Tone of voice

two / creative direction

To make sure we can bridge the gap between strategy, imagination and design, I’ll start a private but shared moodboard. This is the place where we can both ‘pin’ visuals. This also gives me an insight in your vision and preferences. I create two moodboard prior to the design phase, to determine the right creative direction for your brand.

Moodboard • Colorpalette · Visual language

Webdesign voor interieurontwerper Wietske, portfolio-opbouw rond de nieuwe huisstijl / branding

three / brand identity

The design concepts will be presented with realistic mock-ups that bring your brand to life. This includes elements like your logo, color palette, typography, shapes and photography direction. All based on strategy. From these two concepts you can choose one that feels right for your brand. From here, we can start on finalizing the chosen concept.

Brand Identity • Logo family • Typography • Colorpalette • Brandbook • Guidelines • Add-ons

Branding is the story you tell

when you're not in the room

WHAT IS YOUR STORY?

Is yours being told the right way?
You only get once chance to make a good first impression.

Re-branding and custom website for Interiorstudio Wiets, a Dutch interior designer

Branding and custom webshop for Ash & Elder Apothecary, a Swedish skincare brand

client REVIEWS

Your creative partner

With 10+ years of experience in design and marketing, Chantal has mastered the art of building brands that are both visually striking and strategically sound. Backed by a Bachelor of Arts and a career working with leading (fashion and footwear) brand and design agencies, Chantal combines creative expertise with a results-driven approach. At Studio la Porte we close the gap between artistry and strategy. Not just design for the sake of beauty only. Every choice is done purposefully, ensuring your brand wins hearts and delivers impact.

Let’s turn your vision into a brand that stands out.

Branding & re-branding packages

The essentials
You know what you do and who you do it for. Your branding just doesn’t say it yet. This is for the founder who’s new to the game, or, who has outgrown the DIY look and is ready to be taken seriously. You need a clear direction and an identity that finally matches the business you’re building.

  • Brand check-in including:
  • List of questions (Light Strategy)
  • Shared moodboard
  • Mini- research and analysis
  • Branding proposal presentation:
  • Two branding concept proposals incl. realistic mock-ups
  • Logo kit with:
  • Main logo
  • Logo variation
  • Sublogo / Brandmark
  • Brand font(s) & font pairing
  • Colorpalette
  • Photography direction
  • Styleguide
  • Your new branding in a hands-on guide, including visual guidelines

2-3 weeks

From 2000 eur / 22 000 sek (excl. VAT)

Verpakkingsontwerp met gradient voor vrouwen, voor een skincare merk, bio-collageen eye mask met modern serif en apricot gradient

Full brand experience
You’re here for a brand people trust at first glance and choose without doubting. This is for the founder who’s serious about growth and ready to invest in it. We start with a strategy deep dive, then build every detail on top of it, so you show up the same way everywhere, and you take back the narrative.

  • Brand check-in including:

    • (Online) Strategy session
    • Shared moodboard
    • Mini- research and analysis
    • Brand strategy with hands-on document including; core values, target audience, how to reach them, personas, brand personality, tone of voice and more. 
    • Branding proposal presentation:
    • Two branding concept proposals incl. realistic mock-ups
    • Logo kit with:
    • Main logo
    • Logo variation
    • Sublogo / Brandmark
    • Brand font(s) & font pairing
    • Colorpalette
    • Photography direction
    • Business cards design
    • E-mail signature design
    • Custom Icons
    • Social Media templates for Facebook, Instagram and LinkedIn (6 to 9 posts/stories)
    • Brand book:
    • Your new branding in a complete brand book (50+ pages) including visual guidelines
    • 3-5 stock images

4-6 weeks

From 4000 eur / 44 500 sek (excl. VAT)

Webdesign voor interieurstudio Wiets, portfolio-opbouw rond de nieuwe huisstijl / branding

Branding & Custom website
Your brand and your website, designed by the same person who knows it inside out.
This is for the founder who wants it all done right, in one go. I take your brand and turn it into a show-stopping website that looks the part, feels like you and converts. One creative partner for all of it.

Branding:

  • (Online) Strategy
  • Shared moodboard
  • Mini- research and analysis
  • Brand identity, see: essentials or full brand experience


Custom wordpress website:

  • Wireframes
  • Moodboard
  • Custom design
  • Development with Elementor
  • Cookie banner
  • SEO settings (key phrases, meta descriptions and alt-text)
  • WordPress guide
  • Live demo of the website and how it works

6-8 weeks

Essentials + Website from:
5000 eur / 55 000 sek (excl. VAT)

Full Brand Experience + Website
from 9500 eur / 105 000 sek (excl. VAT)


Frequently asked

Do you want people to recognize, trust, and remember your business?
I guess your answer to at least one of them is yes. So another yes, you need branding. 

Customers are more likely to choose a brand they recognize and feel connected to.
More trust, stronger relationships and in the end, more sales.

Branding isn’t just for big companies, it helps you look professional, stand out, and attract the right clients from day one. Also small businesses or personal brands benefits from clear visuals and a consistent story. It shows you take your work seriously and helps others do the same.

Brand strategy is the foundation of your brand. It defines who you are, what you stand for, and how you want people to feel when they see your brand. It goes beyond visuals. It’s about direction and clarity.

With a clear strategy, everything fits together: your logo, website, tone of voice, and even your packaging. For example, a wellness coach might want a calm, trustworthy look, while a bold fashion brand needs energy and attitude. Strategy makes sure your design choices mean something — and attract the right people.

→ Every brand, website or other service is made to measure from scratch
→ Direct contact and short communication lines for a smooth process
→ A balance of strategy and design for a brand that both looks and works beautifully
→ Professional quality with a personal touch
→ Experienced across different industries and business sizes (10+ years)

Resulting in a brand that feels like you, stands out and grows with you and your business. 

Find out if we are a match by planning a match call here

Depending on the focus and strategy of your business, we offer different add-ons to strengthen your brand presence. Think about flyers, brand presentations, magazines, banners, stationery, etc.

→ Social media

→ Webdesign

→ Packaging

Contact us for the possibilities.

Yes. I’ll provide all the files + visual guidelines*. You can then confidently use your branding across platforms without needing constant support. But if you need me after all, don’t hesitate to contact me!

*Depending on the branding package, you either receive a styleguide or a full brandbook.

To ensure a your spot and a seamless process, we require a 50% down payment upfront to secure your project slot, with the remaining 50% after project completion. (2 payment terms)

Need a bit more space? I’m open to discuss 3 or 4 payment terms if needed. 

Contact

get In touch

Every brand starts
with a conversation

Plan a match call to discover what the best possible solution is for your brand.

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