Aloome

Aloome means “to bring light”. And that’s exactly what they do: to light up hidden products, making every item in a retailer’s catalog visible and discoverable worldwide. The brand name also refers to the loom; a tool that twice revolutionised retail. The founders of Aloome believe AI is the third revolution, reshaping how products are discovered and sold.

For Aloome, Studio la Porte developed a strategic brand identity rooted in clarity and calmness. Created to give smaller entrepreneurs visibility in markets dominated by large players, the brand balances strength with simplicity.

The identity was designed to connect with both the fashion and automotive industries, resulting in a timeless and confident visual system. Alongside the branding, I designed the website, social media content and a complete brand book.