CASE STUDY
VitalTalks is a Dutch online health and vitality platform founded by certified lifestyle coaches, offering courses, meditations, podcasts, and a growing community. It’s built for anyone striving toward a healthier lifestyle and the best version of themselves.
Industry:
Health & Lifestyle
Launch:
Spring 2024
THE CHALLENGE
The founders had built VitalTalks around a real passion: making health and vitality accessible to everyone, backed by an online course platform, a certified lifestyle coach’s expertise, and a vision. VitalTalks was founded to grow into courses, meditations, podcasts, and a living community. What they didn’t have yet was a professional look to match that ambition. VitalTalks knew from the start: we need a brand people would trust from the first click.
THE APPROACH
We started at the foundation, just like every project: strategy first, visuals after. But VitalTalks called for something specific: a look that felt young, fresh, and energetic, not clinical or corporate, true to the accessible. The identity was built around that instead of a serious wellness-brand cliché. Colorful, approachable, and built to grow alongside the platform’s ambitions.
THE RESULT
VitalTalks got more than a brand. Studio la Porte earned enough trust to take on the website design, social media, landing pages, and packaging design too. One cohesive identity across every touchpoint instead of a patchwork of separate decisions.
What started as a request for a professional look became a full creative partnership, giving VitalTalks a fresh, young presence built to carry them towards their goal: to build a wellbeing platform that’s not only your guide to a healthier version of yourself, but also your companion on the journey.
“From the first moment Chantal sensed perfectly what we had in mind for VitalTalks, even when we could not yet get our thoughts on paper. Chantal managed to translate our idea into a powerful branding from beginning to end, she is very thoughtful and enthusiastic. She is super flexible, very professional and just a pleasure to work with. We had such a great collaboration that without a doubt we have also entrusted her with our social media and future expansions. We hope to work with her for a very long time and can recommend her to anyone looking for quality and creativity in one package.”
– Sem & Bas
Founders VitalTalks