CASE STUDY
Aloome means “to bring light”. And that’s what they do: light up hidden products, making every item in a (local) retailer’s catalog visible and discoverable worldwide. They focus on making every product discoverable across SEO, GEO, and AEO, lighting up the long tail that’s usually overlooked.
Industry:
E-Commerce / SaaS
Launch:
Spring 2024
THE CHALLENGE
Aloome was building something powerful: an AI-first platform that helps local retailers compete with the large platforms dominating their market. But in a market crowded with over thousands of marketing solutions, most drowning founders in feature bloat and consulting fees, Aloome’s was working on something new. They needed a brand that makes it feel simple, not just to investors, but to the retailers and agencies who’d actually use it. That gap, between deep tech and an easy, human brand, is where we came in.
THE APPROACH
Smart, Easy, Exciting were already Aloome’s core words from the start, the foundation we built the brand around. The real challenge was reaching very different worlds with one identity: fashion retailers and car parts retailers don’t speak the same visual language, yet the brand needed to feel equally at home in both. Every branding and webdesign choice balanced that range, approachable enough for retailers who just want results, credible enough for agencies who need to trust the tech. The goal wasn’t to explain AI, it was to make it feel effortless, so “zero effort” became something you could actually see and feel, no matter which niche you came from.
THE RESULT
Aloome now has a brand that matches its promise, smart under the hood, easy on the surface. The identity and webdesign give a genuinely complex AI product a face that retailers and agencies can understand in seconds, not paragraphs.
What used to live only in a pitch deck now lives in a brand people can recognize, trust, and click into. Aloome is ready to walk into a saturated martech market and stand out, not by shouting louder, but by being the one solution that actually feels like zero effort.
“Chantal has been a true partner in building Aloome’s brand. From the very beginning, she was genuinely invested in enhancing and challenging our vision. Her unique ability to blend technology with fashion and the parts industry resulted in a distinctive and compelling brand identity that exceeded all expectations!”
– Tom
Co-Founder Aloome