CASE STUDY
Interieurstudio Wiets is an interior design studio run by Wietske. She designs personal, livable interiors for her clients, from full 3D concept designs to color and lighting advice. All mapped out in detailed visuals or plans, so clients can see their dream interior.
Industry:
Interior design
Launch:
Spring 2026
THE CHALLENGE
Wietske had built a reputation on word of mouth and a personal, hands-on approach, but her branding didn’t yet reflect it. It was DIY, mostly black, white, and beige, and didn’t feel outstanding or distinctive in any way. It didn’t feel memorable, and personal (enough) yet. That gap also made it harder to justify raising her prices to what her work is worth.
THE APPROACH
The identity needed to feel warm, accessible, and personal, exactly how Wietske works with her clients, while finally giving her a distinctive visual mark people would actually remember and instantly recognize as interior design. Every choice balanced her versatility across styles, from japandi to bold and colorful, with a consistent tone that wouldn’t exclude any type of client.
THE RESULT
Interieurstudio Wiets, previously BijWiets, now carries a name and identity that feel more grown-up and considered, a shift that matches how far Wietske’s work has come. The branding is finally distinctive and recognizable, moving past the DIY black, white, and beige into something that communicates interior design at a glance and reflects the warmth and personal attention she brings to every project.
With a brand she’s proud to put her name behind, Wietske has the confidence to raise her prices to match her work, attract clients beyond her current circle, and build toward the accessible studio space she’s dreaming of.
“I found working with Chantal (Studio la Porte) a very pleasant experience. Communication was clear and I’m also very happy with the result. She’s still available to answer any questions afterwards.
I’d definitely recommend her!
– Wietske
Founder Interieurstudio Wiets