CASE STUDY
Rooted in nature, founded from passion. The ingredients of A&E are carefully and locally hand-picked in Värmland, Sweden. Small batches are made with ancient methods. Nothing unnecessary. A big pleasure for the skin. But how and where do you start your own brand out of a passion? The founder was following Studio la Porte quite some time on social media and decided contact me if I wanted to help with the branding and webshop. The answer was (obviously) yes.
Industry:
Natural skincare
Launch:
Spring 2026
THE CHALLENGE
Like many other founders, Lieke really has a lot of knowledge and passion for what she does. But translating that into a brand identity and webshop that matches the branding seamlessly? That’s a whole different level.
THE APPROACH
Just like the products and formulas of A&E; we started this ‘recipe’ at the start, formulating the goals, asking about her story, and the target audience. Finding the right ingredients for just this brand. We made sure that the brand’s character (positioning, tone of voice, goals, vision, mission, …) matches the outside: the visual identity.
THE RESULT
After working on this brand together, on- and offline, we accomplished not only the dream of starting a new brand and bringing it to life with visuals: but also that the branding and webshop exactly embodies what the brand stands for.
On the first week a few products sold out and content went viral. It confirmed to us what we already secretly knew; authentic products that feed the skin are wanted. But when you look closer, that is exactly the essence of the brand: what we actually need, is all around us.
”Chantal! I just opened your branding proposal, I’d been a little nervous to look. But wow!! I’ve only scrolled through so far but I already feel so excited about both directions. I am so happy you managed to translate the essence.”
– Lieke
Founder Ash&Elder