CASE STUDY
Benevida is a hormone health practice founded by Bénédicte in Belgium. She combines a background in communication sciences with expertise in orthomolecular nutrition and hormone health coaching. She guides women through cycle complaints, fertility journeys, and (peri)menopause.
Industry:
Well-being / Orthomolecular coach
Launch:
Spring 2024
THE CHALLENGE
Benedicte had turned a real passion into a full-time coaching practice, helping women navigate hormone health and businesses invest in workplace wellbeing. But her branding and website were still DIY, basic, inconsistent, and not something she felt confident sharing. As she took the next step in growing her business, reaching bigger clients and corporate partnerships, that gap became impossible to ignore. She needed a brand that matched where she was headed, not where she’d started.
THE APPROACH
The real challenge was balance. Torn between a cooler, pastel-soft feel and something more neutral and professional, and she wanted a personal item and touch (a heart, tastefully done) without tipping into anything screaming or overly marketing-driven. The identity was shaped around that middle ground, clean and credible enough for corporate clients, still human and approachable enough for the women seeking one-on-one coaching. Built consistent across every touch-point.
THE RESULT
Benevida now has a brand that feels reliable and modern at once, exactly what Benedicte needed to stand out in a growing market and be seen as top of mind.
A consistent identity across her communication channels gives her the credibility to pursue bigger projects, corporate partnerships, podcasts, and speaking opportunities, while still feeling authentically her.
“After a match call with Chantal, it was immediately clear to me that Studio la Porte would be handling Benevida’s rebranding. Chantal is a very pleasant and patient person who works professionally. She was always open to brainstorming with me, and no request for changes was too much for her. I am very satisfied with the look and feel my company, Benevida, now has. If I need graphic design work in the future, I already know who I’ll turn to.”
– Bénédicte
Founder Benevida